What is a nurture sequence?

What does it mean and how do I turn it on?

To nurture means that you as a user can set a certain amount of months for when you can contact the prospects again. You can read about it more here.

You can also choose to target the nurtured prospects with a separate sequence than your regular one(s). Perhaps you want to introduce yourself in a different way than you would when contacting someone for the first time?

1. Create a new sequence

Go to your bot and create a new sequence.

2. Choose "Nurture"

Build your sequence as per usual including the follow-up emails. When you are done, make sure that you mark the box for "Nurture" to activate this sequence for the nurtured prospects.