Shared targeting vs. new targeting

When you create a campaign, you can either reuse a targeting your company already has, or create a new one. Choose based on whether the campaigns should stay identical over time.

Share existing targeting

Pick this when several campaigns, for example yours and a colleague's, should target exactly the same prospects. One person creates the targeting, and everyone else selects it. Give it a clear name so it's easy to find.

Keep in mind:

• Shared targetings can't be separated later. Any change affects every campaign using it.
• To split them again, you have to archive a campaign and create a new one.

New targeting

Pick this if the campaign should target its own group of prospects, or if you might want to change its targeting separately in the future. Click Create a new targeting and set your criteria. See Create a targeting.