What is a sequence?

A sequence is the series of steps a campaign runs for each prospect. It always starts with an email, and the follow-up steps can be any of these types:

• Email: sent automatically from your mailbox.
• LinkedIn: a LinkedIn message for you to send.
• Phone: a call, with a call script.
• Task: any other manual action.

Each follow-up step waits a number of business days after the previous one. You can turn individual steps on or off without removing them.

A campaign needs at least one active sequence with an active email step to send anything. If a campaign has several active sequences, each prospect gets one of them at random, which lets you A/B test your messaging.

Ready to build one? See Create a sequence.