What is a Sequence?
And how does it work?
William
Last Update 18 days ago
A sequence is a multi-step outreach flow that is automatically executed for each prospect. A sequence consists of ordered steps, where each step has a type: Email, LinkedIn message, Phone call, or Task (a manual action). The first step is always the initial email, and follow-up steps can be any type.
Each follow-up step has a configurable delay in business days, controlling how long to wait before executing that step. Individual steps can be enabled or disabled without removing them from the sequence.
A campaign needs at least one active sequence with an active email step to send emails. You can have multiple sequences per campaign for A/B testing purposes.