A/B testing a sequence
A/B testing lets you compare sequences to see which performs best. When a campaign has several active sequences, each prospect gets one of them at random, and you can compare the results for each sequence and each email.
Set up an A/B test
- Open the campaign and go to Sequences.
- Click New sequence and build your second version. We recommend testing two sequences at a time.
- Make sure both sequences are active.
Give the test time to collect enough results before you draw conclusions.
End the test
Click Pause on the sequences you don't want to keep. The campaign continues with the remaining active sequence.