A/B-testing a sequence

A/B testing is a smart method to compare sequences against each other in order to determine which one performs better. By comparing the statistics for each sequence (as well as each email in a sequence) you can see which one performs better in terms of open rate, response rate and interested rate (if you are an Interested client). 

You can create as many sequences as you like however we recommend starting out with 2.

Go to the bot you want to add the A/B-testing to and enter Sequences > + New Sequence

After you have created and made sure the sequences are active, the bot will randomly select which prospects gets which sequence e.g. Prospect 1 with Sequence A and Prospect 2 with Sequence B.

You can choose to deactivate A/B-testing anytime by pausing the rest of the sequences you don't want to continue with.