Auto-expand targeting

Auto-expand targeting keeps your campaign sending when it runs out of prospects that match your targeting. When the campaign runs low, the targeting is broadened beyond what you originally chose, so new prospects keep coming.

It saves you from having to widen the targeting yourself, and it can surface good prospects you might not have thought of.

Turn it on

Open the campaign's Targeting tab, click Edit targeting, and switch on Auto-expand targeting. The switch also appears on the campaign's Prospects tab when the campaign has run out of prospects. The setting saves as soon as you switch it.