What is a nurture sequence?

Nurturing means contacting prospects again after a set number of months. A nurture sequence is a separate sequence used only for these prospects, so you can approach them differently from people you're contacting for the first time.

Create a nurture sequence

1. Open your campaign and go to Sequences.
2. Click New sequence.
3. Choose Nurture instead of Initial outreach.
4. Write the first email and any follow-ups as usual, and save.

Nurture sequences only contact prospects previously reached through Qualifier.

Control who gets nurtured

• How long to wait before re-contacting someone is set under Settings, Company tab, Nurturing. See Nurturing and contacting previous prospects.
• To nurture before contacting new prospects, check Prioritize nurture in the campaign's Settings.