Plain text messages

Plain text emails are lighter and more consistent than HTML emails. They land in the inbox more reliably and read like a personal message, which makes them a strong default for prospecting, introductions and follow-ups.

You choose the format when you create a sequence: pick Plain text instead of HTML. Plain text emails use the Plain text signature from your settings.

Why plain text works better

• Better deliverability. No heavy styling or complex markup means fewer spam triggers, and a lower chance of being flagged by strict corporate filters.
• Looks the same everywhere. No broken layouts, missing images or styling quirks, on any device and in both light and dark mode.
• Quick to read. It loads instantly, and without visual noise your call to action stands out.
• Feels personal. It looks like a one-to-one message, not a marketing blast, and invites a reply rather than a click.
• Accessible and private. It works well with screen readers, and recipients are never asked to "display images".