If I pause my campaign, will follow-ups still be sent?
Yes, by default. When you pause a campaign, no new people are contacted, but prospects who have already received an email still get the rest of their sequence. You can choose to stop all emails instead.
Pause a campaign
- Open the campaign's Overview.
- Click Pause.
- Choose Now or On date, and optionally set a date under Resume (optional) for the campaign to start again.
- Under Follow-ups, choose what happens to the people already contacted:
- Finish follow-ups to the people already contacted (the default): their sequences continue until they're done.
- Stop all emails: nothing more is sent while the campaign is paused, and those people won't get their remaining follow-ups.
- Click Pause campaign.
The Follow-ups choice only appears when someone is waiting for a follow-up.
While follow-ups finish
The campaign shows Finishing follow-ups until the last sequence is done. After that it's simply Paused, and nothing more is sent until you resume it.
Most positive replies come after the first email, so letting the follow-ups finish is usually the better choice.