What is a campaign?

A campaign is one targeting (who to contact) combined with one or more sequences (what to send them). You need at least one active campaign to send emails.

Each campaign targets one group of prospects. To reach different markets or audiences at the same time, create one campaign for each. For example:

• Campaign A targets marketing managers in Sweden.
• Campaign B targets marketing managers in the UK.
• Campaign C targets CEOs in Sweden.

Campaigns used to be called "bots", so you may still see that word in older emails or documents.

How many campaigns you can have depends on your plan. See How many campaigns can I have?