How are my stats counted?
The stats on your Dashboard and on each campaign's Overview show four numbers for the period you pick. Each number is a part of the one before it:
- Contacted: people who received at least one email.
- Responded: contacted people who replied.
- Interested: people whose reply showed interest, including those who booked a meeting.
- Meetings: people who booked a meeting.
Someone who books a meeting is counted under both Interested and Meetings.
The percentages
Under each number with a percentage, a caption says what it's a share of:
- Responded is a share of the people contacted (of contacted).
- Interested and Meetings are shares of the replies (of replies).
Next to each number, vs prev. compares it with the same number of days just before the period.
Replies by outcome
Replies by outcome sorts the replies automatically: booked a meeting, interested, maybe later, referred you to someone else, forwarded, already a customer, left the company, declined, and other. The count in the middle is the number of replies.
See What happens when I receive a reply? and What happens when I get an auto-reply or out-of-office?